Business Research Methods Research Methods for Business

Industry Research

Industry research is an important thing to do by a company to survive and succeed in today’s tight competition market. To do a research about a certain industry, the first thing to do is to collect all necessary data related to the industry.

Here are the steps of conducting an Industry Research

1. Identify the industry
2. Locate industry surveys, overviews and reports
3. Find current news and in-depth articles about the Industry
4. Visit industry web sites and leading industry and trade associations
5.  Look for business-to-business marketplaces
6. Make a list of leading companies/rankings
7. Find market share data and other industry statistics
8. Use 10-Ks from leading companies to gain industry insight
9. Compare company/industry norms and financial ratios
10. Putting it all together

* Taken from businesslibrary.uflib.ufl.edu