Dec/090
Industry Research
Industry research is an important thing to do by a company to survive and succeed in today’s tight competition market. To do a research about a certain industry, the first thing to do is to collect all necessary data related to the industry.
Here are the steps of conducting an Industry Research
1. Identify the industry
2. Locate industry surveys, overviews and reports
3. Find current news and in-depth articles about the Industry
4. Visit industry web sites and leading industry and trade associations
5. Look for business-to-business marketplaces
6. Make a list of leading companies/rankings
7. Find market share data and other industry statistics
8. Use 10-Ks from leading companies to gain industry insight
9. Compare company/industry norms and financial ratios
10. Putting it all together
* Taken from businesslibrary.uflib.ufl.edu
Nov/090
Quantitative Research
Quantitative Research attempts to measure something in precise. Quantitative research methodologies answer questions like how much, how often, how many, when, and who.
Quantitative research is often used for theory testing.
Nov/090
Qualitative Research
Qualitative Research is designed to tell the researcher how and why things happen as they do. It aims to achieve an in-depth understanding of a situation.
Qualitative research draws data from many sources, including the following:
1. Published texts
2. Organizations
3. People
4. Settings and environment
5. Objects, artifacts, media products
6. Events and happenings
Qualitative research is also known as interpretive research because it seeks to develop understanding through detailed description. If often builds theory but rarely tests it.
Qualitative techniques are used at data collection and data analysis stages of a research project.
Jun/090
Double Sampling
Double Sampling is a probability sampling design that involves the process of collecting information from a set of subjects twice, such as using a sample to collect preliminary information and later using a sub-sample of the primary sample for more information.
Jun/090
Judgment Sampling
A Judgment Sampling is a purposive, non-probability sampling design in which the sample subject is chosen based on the individual’s ability to provide the type of special information needed by the researcher.
May/090
Convenience Sampling
Convenience Sampling is a non-probability sampling design in which information or data for the research are gathered from members of the population that are conveniently accessible to the researcher.