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Basic Research
Basic Research is research done chiefly to enhance the understanding of certain problems that commonly occur within an organization and seek methods of solving them.
Basic research is also known as fundamental research or pure research.
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Applied Research
Applied research is a research done with the intention of applying the results of the findings to solve specific problems that are currently being experienced in the organization.
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Definition of Business Research
Business research is a systematic and organized effort to investigate a specific problem encountered in the work setting that needs a solution.
The research provides the needed information that guides managers to make informed decisions to successfully deal with problems.