Business Research Methods | Research Methodology Research Methods for Business

Data Mining

Data mining is the process of discovering knowledge from databases that are being stored in data marts or data warehouses. The purpose is to identify valid, novel, useful, and understandable patterns in data. Data mining searches large databases for essential information for managing an organization.

Data mining involves five step processes:
-    Deciding between census and sample data
-    Identifying relationship within the data.
-    Modifying or transforming data.
-    Developing a model that explains the data relationship.
-    Testing the model’s accuracy.