Nov/090
Quantitative Research
Quantitative Research attempts to measure something in precise. Quantitative research methodologies answer questions like how much, how often, how many, when, and who.
Quantitative research is often used for theory testing.
Nov/090
Qualitative Research
Qualitative Research is designed to tell the researcher how and why things happen as they do. It aims to achieve an in-depth understanding of a situation.
Qualitative research draws data from many sources, including the following:
1. Published texts
2. Organizations
3. People
4. Settings and environment
5. Objects, artifacts, media products
6. Events and happenings
Qualitative research is also known as interpretive research because it seeks to develop understanding through detailed description. If often builds theory but rarely tests it.
Qualitative techniques are used at data collection and data analysis stages of a research project.
Mar/090
Research Methodology
Research methodology is a conceptually broad array term that generally refers to strategies, techniques, or procedures used in applied, descriptive, or experimental studies.